Posts Tagged ‘gamification’

The troika that will change the way organizations work

September 7, 2014

Well, there are many trends that will change organizations think, strategize and operate. But there are three that will stand out in the near future – what are they?

  1. Digitization. This term has been loosely defined and most often, people do not seem to understand the difference between digital and online. Therein lies the opportunity…Organizations have to move away from traditional paper-based processes to a more agile, nimble digital model both on the backend operations as well as customer-facing processes. This could imply a lot more changes to systems – moving out of traditional legacy systems (application modernization), creating a robust internal service-oriented architecture, creating mobile-first design standards and so on.
  2. IoT adoption. This is still in an infant stage but sure to pick up very rapidly thanks to two consortiums (OIC and AllSeen). Organizations are rushing to jump onto the bandwagon but not much has happened so far. Smartphone, Smart-dashboard, Smart fridges, Wearables and the list goes on. Right now, wearables are the flavor of the season with Google and Apple leading from the front.
  3. Gamification.  Gamification has been ‘in vogue’ for the last 18 months with a lot of push coming from consultants and product vendors. This has proved to be successful both in internal and external use-cases. This will provide the missing piece of puzzle to ensure the data generated from the IoT (and consumed by the digital processes within organizations) are meaningful to consumers. This is where the stickiness comes in – if not, there is no value in the tonnes of data generated as well as the change in processes.

These three processes, if implemented properly, will take organizations into the next-generation of customer interaction where not just millennials but customers of any age will feel engaged.

Do you agree? If not, what other trend you see gaining traction in recent times?

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Technology Predictions for 2014

December 23, 2013

Time of the year when we need to look at what will be hot next year. As I tried to do last year and 2012, I will attempt the same exercise for 2014 also. 

  1. Interesting to see that I had predicted Mobile Payments for 2012. I feel that for 2014, Financial institutions will accelerate initiatives on payments on alternate channels (mobiles, tablets, etc.)
  2. Another prediction for 2012 was Analytics. I have a slight change here. Social Media Analytics with the help of Big Data will be in focus for organizations who try to predict customer behaviour better. Acquisitions will be high in this space.
  3. Private cloud adoption will reach mainstream proportions. Even traditional organizations like Banks will increase investment in Private clouds
  4. Data Scientists will increase in their population and organizations will see the requests from existing employees increase for a shift to the sexy job of a data scientist.
  5. Gamification (my favourite) will make its impact in Enterprise – a tool similar to Yammer will make its presence felt.

What do you think? Do you have any other trend that you feel will make a mark in 2014? What is it?

Rise of Gamification

October 6, 2012

Gamification. The word is still so unknown that most of the spell-checkers of editors show an error ! But the term is picking up steam within the industry very quickly.

There are articles around the internet that explain what gamification is – Forbes, CIO.com, Deloitte, Accenture, TechCrunch, HBR Blogs, WSJ.com  are talking about it – have you not heard about it? Time you did.

Gamification is applicable not only in games like Farmville but also within enterprises. Best Buy, Tesco are planning to introduce the elements of gamification on their site where their frequent customers earn points and gain levels. You must be aware of this example – StackOverflow is another site which has all gamification elements that has made it successful. Analysts like Gartner are predicting that by 2014, 70% of the 2000 largest global companies will use gamification for at least one aspect of their organization.

Do watch out for this phenomenon in your eco-system very soon. Look at the books for more reading material. Some of the vendors who have platforms that enable enterprises include Bunchball, Badgeville, BigDoor, TierX. Others like Microsoft, Salesforce, SAP are including gamification within their products.

Some of the gamified courses online include

  • http://livemocha.com/
  • http://www.busuu.com/
  • http://www.memrise.com/
  • http://duolingo.com/

Coursera, the online site that offers courses from reputed universities for free, has offered the first-ever gamification course. 9000 students stayed through the 8-week course to finish the assignments and quizzes – a definite indication of the growing interest.


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