Archive for October, 2012

Rise of Gamification

October 6, 2012

Gamification. The word is still so unknown that most of the spell-checkers of editors show an error ! But the term is picking up steam within the industry very quickly.

There are articles around the internet that explain what gamification is – Forbes, CIO.com, Deloitte, Accenture, TechCrunch, HBR Blogs, WSJ.com  are talking about it – have you not heard about it? Time you did.

Gamification is applicable not only in games like Farmville but also within enterprises. Best Buy, Tesco are planning to introduce the elements of gamification on their site where their frequent customers earn points and gain levels. You must be aware of this example – StackOverflow is another site which has all gamification elements that has made it successful. Analysts like Gartner are predicting that by 2014, 70% of the 2000 largest global companies will use gamification for at least one aspect of their organization.

Do watch out for this phenomenon in your eco-system very soon. Look at the books for more reading material. Some of the vendors who have platforms that enable enterprises include Bunchball, Badgeville, BigDoor, TierX. Others like Microsoft, Salesforce, SAP are including gamification within their products.

Some of the gamified courses online include

  • http://livemocha.com/
  • http://www.busuu.com/
  • http://www.memrise.com/
  • http://duolingo.com/

Coursera, the online site that offers courses from reputed universities for free, has offered the first-ever gamification course. 9000 students stayed through the 8-week course to finish the assignments and quizzes – a definite indication of the growing interest.


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