Twitter, Dell and publishing-houses

Another good story from a Twitter-user – Dell has generated more than $6.5 million in orders for PCs, accessories and software by its promotions on Twitter. How do they do it? When they reach a threshold number of DELL hardware remaining, the DELL sales folks start tweeting about it. Interested users then reach out to them and pick up their interested PCs or accessories. Cool, isnt it?

Yesterday, a group of big publishers—Condé Nast, Time Inc., News Corp. Hearst, and Meredith—announced a joint venture to create standards for digital magazines to be read on tablets, e-readers, Web phones. Last week, Time Inc showed off a demo of its Sports Illustrated tablet reader, Condé Nast has its digital demo of Wired, and Hearst is working on the Skiff reader. It seems to be an initiative which the publishers have launched to save their business – they have been involved in great competition with their online counterparts. Google, meanwhile, launched their LivingStories.

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One Response to “Twitter, Dell and publishing-houses”

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